Client

42nite

Project

A valuable tool that brings together venues, socialites and promoters.

Industry

Social App

Background

Never miss out on what's for tonight again. Experience a new kind of engagement with other socialites, venues and promoters. Get real time updates on specials and promotions. Explore, like, comment and share memorable nightlife experiences

Venues Feed

Explore, follow, rate, attend & share.
Get to know all the bars and clubs near you.
Check out their profile for more detailed information.

Events Feed

Find the perfect event for you Buy tickets, reserve tables orRSVP your entrance. Avoid long lines and unnecessary ATM stops. Guarantee a safe ride to the event.

News Feed

Personas & Journeys

inCraftiv performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Homepage Value

inCraftiv redesigned the homepage using insights gathered from heat mapping and Google Analytics to offer inspiration, guidance, and easy shopping in a one-stop shop.

New Product Offering

inCraftiv created an experience for a new business venture of refurbished products and strategized on positioning this product category. Benefits and logistics were carefully detailed and communicated to customers on a landing page and every refurbished PDP.

Site Solutions

Follow venues and promoters to personalize your feed.
Have easy access to all your favorite events and venues.
Enjoy experiences that best fit your mood.
Conveniently manage your nightlife spending.