Client
POLYCAB
Project
Upgraded Experience Through UI/UX and Content Strategy
Industry
Manufacturing
Background
Polycab is engaged in the business of manufacturing and selling wires and cables and fast moving electrical goods ‘FMEG’ under the ‘POLYCAB’ brand Apart from wires and cables, polycab manufacture and sell FMEG Products such as electric fans, LED lighting and luminaries, switches and switchgear, solar products and conduits & accessories.Brief
Polycab is a leading company in the electrical industry with a glorious track record of over 4 decades. It has the reputation of being the fastest growing company in the Indian Cables sectorGoals
polycab aim to achieve industry leading growth rate in line with marquee value creators, cement market leadership in wires and cables and build a robust new age consumer electricals business.CHALLENGE
The new site allows users to view their online and offline order history, manage internal multi-step purchase approval processes, and utilize quick-order functionality to select numerous products at once.
A Digital Transformation
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The Results
The successful launch of the Polycab site ensured access to products, orders, and services was always within their customers’ reach.
OUTCOME
InCraftiv created a redesigned website for Rado that tells the brand story using conversational, inspirational and engaging content, leading to improved customer engagement. The website offers customers a better purchasing experience, including an updated gift page featuring visual sizing. These upgrades allow further upselling, including improved personalization, engraving and specialized ordering.
