incraftiv Logo
Client

SMC (Standard Motor Company)

Project

Multiple-Dealer Website & Admin Panel Development

Industry

Manufacturer Of Pneumatic Control Devices

SMC Main Background

100% Satisfaction

0+

On Going Clients

Best In Class Architect

0+

Heads and Hands

Intuitive Design

0+

Days Since Inception

SMC aimed to enhance its digital reach by providing each of its dealers with a dedicated individual website. The idea was to offer every dealer a personalized online presence that reflects their branding while maintaining the core structure and identity of the SMC brand.

These websites needed to be easy to manage, responsive across devices, and capable of showcasing dealer-specific products, promotional content, and contact information.

SMC Admin Panel - to control master product catalogue and dealer communication

  • Master Catalogue Management: Centrally control the product database, ensuring all dealer websites reflect the latest specifications.
  • Dealer Website Orchestration: Seamlessly manage hundreds of dealer sub-sites from a single interface, including onboarding and status tracking.
  • Brand Integrity Tools: Deploy corporate marketing assets and global banners across the entire network to maintain a unified brand identity.
  • Centralized Lead Tracking: Monitor all customer inquiries and lead generation metrics from every individual dealer portal in real-time.
  • Advanced Admin Roles: Configure multi-level permissions for corporate staff to ensure secure and optimized platform management.
SMC Admin Panel
Dealer Admin Panel

Dealer Admin Panel - to manage content, catalogue, queries

  • Autonomous Content Updates: Dealers can update their 'About Us' profiles, contact information, and local team details without technical help.
  • Localized Product Visibility: Choose which pneumatic control devices to feature based on local stock levels and regional demand.
  • Dedicated Inquiry Dashboard: A streamlined portal to view and respond to leads captured via the integrated WhatsApp bubble and web forms.
  • Independent Promotion Control: Launch dealer-specific banners and special offers to target local customers effectively.
  • Simplified Dashboard: An intuitive, user-friendly interface designed specifically for dealership staff to manage their online presence.